In Mandarin, the character 脑 (NǍO) means brain or mind, while the character 闹 (NÀO) refers to noise and forms part of the description of something both lively and noisy.

And, finally, na0 is internet geek for an impatient NOW!

Group NAO is the combined brain power of you and me (because you’re only ever as good as the people, you surround yourself with). And at our very core is a really impatient and ambitious curiosity to see what comes next and what we can do to make it more.


NAO people are aspiring polymaths

We believe that problems are best solved collaboratively and working across sectors and industries. NAO people are creative thinkers and experienced strategists, strong analysts and focused doers, ideating developers and constructive nonconformists. We set the bar sky high and expect you do too, because you are only ever as good as the people you surround yourself with.

Sebastian Gyrst-Longsig Christensen

Associated advisor / senior project manager

Sebastian is an experienced senior project manager. Before joining Group NAO, Sebastian was Director of Projects of The Museum Association ROMU, Creative Director of White Noise Agency and Head of Arts & Event at Roskilde Festival with a particular focus on strategic cultural communications, concept development and brand strategies in the cultural sector. Today, he is particularly energized by work that relates to helping Museums, Destinations, Festivals and Cultural Institutions, building strategies and experience-driven solutions that are relevant, surprising, and differentiating. Sebastian's track record includes multiple events, exhibitions, museums, visitor centers and showrooms. He is also advisory board member of Museums of Elsinore.

Signe Jungersted

CEO, Founding Partner

Signe leads the innovative and (impatient) forward-seeking NAO culture and approach. She’s is a constant cross-industry student of anything and all things curiously interesting. She is a focused professional, starting from insights and research, moving forward with strong strategic concepts that are sharply, playfully and noticeably communicated. She’s a sought-after international keynote speaker on strategy, trends and destination development.
Before NAO, Signe left her mark as Director of Development with Wonderful Copenhagen. She invented the concept of localhood as part of designing and developing the organization’s 2020-strategy: ”The End of Tourism – as we know it”. Signe was also responsible for concept and development of the 10XCopenhagen project – rethinking tourism in Copenhagen towards 2030. Her track record also includes the idea, concept and development of innovation projects Chinavia, TourismX and Tourism+Culture Lab.
In 2017, Signe was identified as among Denmark’s Top 100 Business talents. She also works as board member of Odense City Museums.

Contact Signe Jungersted on [email protected] / +45 23383061

Peter Rømer Hansen

CCO, Founding Partner of Group NAO

Peter leads commercial relations and new business of NAO. Peter is the strategic giraffe who raises above the everyday conundrums to envision a tomorrow that is both more and better than today.
Before NAO, Peter Rømer Hansen has advised multiple executives in transforming their organization and business to new strategic frameworks. Peter’s track record includes multiple market and destination strategies, ideation and initiation of innovation projects and organisational transition processes. He has been Executive Vice President of Strategy and Market Communication with Wonderful Copenhagen, external expert advisor to the European Commission (EASME), Head of Analysis with Strategic Forum in Danish think tank Mandag Morgen.

Contact Peter Rømer Hansen on [email protected] / +45 61613224

Carina Ren

Carina Ren

Chief Research Officer

Carina leads NAO’s research initiatives, designing innovative methodologies and analytical strategies to explore and make sense of places, cultures and their businesses. Carina has an impressive track record as a leading Nordic tourism scholars and has worked on areas such as digital tourism, Arctic tourism, culturally sensitive tourism and event valuation. Collaboration is central in her thinking and doing and Carina is a true bridge-builder working to connect tourism and other social fields through cultural and digital innovation, knowledge collaboration and value co-creation. At the core of all of this rests a firm belief in how things can become more meaningful, valuable and longer-lasting through the joint effort to build, share and learn - together.

Apart from leading and contributing to international research projects, Carina is an experienced keynote and invited speaker. She has published over 100 academic publications on topics such as destination development, collaborative research methodologies and knowledge co-creation in tourism and sits on the board of multiple international research and editorial boards.

Tine Kühnel

Creative Technologist

Tine is the innovative digital visual creator and destroyer of boring in Group NAO! Tine has a natural instinct and sharp eye for design and what is relevant to communicate. She has e.g. built the Group NAO website with custom code and visuals.

Tine is always curious and fascinated by how to combine new digital tools with a human-centered approach to create joyful visuals and interactions! She is constantly pushing boundaries towards next possible, which results in engaging and playful experiences that are always tested on real users.

Tine loves to navigate rough waters - eg. in the sea of information and data overload, and in the rapid changing tech scape. She is advanced within a lot of fields e.g.: data visualization, UX, coding, rapid prototyping, conceptualization, animation (2D and 3D) and design.

Tine has more than 8+ years professional experience working in the interdisciplinary field of creative technology across many industries e.g. the the electronics, tourism, investment and the medical industry. Tine has also been mentoring startups, is a well-known data visualization expert, she has hosted hackathons (mostly about AI), worked with mobility data e.g. from Distortion and a lot of Danish culture institutions to predict behavior. She has also worked with the Royal Danish Theatre, where she created an interactive annual wheel, which made it possible to show all acts in a visual way across all stages (The Royal Opera House, The Old Stage and The Royal Playhouse).

Helle Damkjær

Associated Advisor

Helle is a highly experienced and dedicated senior tourism researcher, specially focused on delivering sharp, meaningful and ready-to-use insights to support the sustainable development of visitor economies. Prior to her current role, Helle was Head of Research and Insights at VisitDenmark, long-term member of the Market Intelligence Group of the European Travel Commission and Senior Researcher at TNS Gallup with a portfolio of both domestic and international clients.
With an educational background in literature, psychology and communication combined with a long track record of hands-on data analysis, research development and market research, Helle has developed a particular focus on building the narratives within the numbers, communicating insights in a easily accessible, motivating and actionable way.
As Head of Research & Insights with VisitDenmark, Helle led the transition from a more traditional research portfolio towards a digital and data-driven approach, exploring the value of new digital data sources and methods. Furthermore, Helle initiated a range of new research concepts to support a more sustainable tourism development and to broaden the perspective on the effects of tourism to include social, economic and environmental factors.
With Group NAO, Helle delivers insights on the broader value creation of tourism and how it can be a catalyst of both cultural, social and economic growth at destinations.

Tobias Møller Jensen

Junior Market Analyst

Tobias is Junior Market Analyst with Group NAO. His core interests are in the intersection between business, cultures and international relations, which he gets to explore deeply in his studies of European Business at Copenhagen Business School. Tobias is involved in a lot of the research activities of Group NAO - from stakeholder mapping to desk research and quantitative data analysis. His primary strengths are within finance and quantitative data, which he combines with a strong data-driven mindset and a creative, digital approach in analyzing and reporting insights for Group NAO.


Always looking for skilled and curious people to join NAO, so reach out!