WE charge
agendas with
insights, ideas
projects and
With purpose.
With you.
WE make change imaginable
and feasible.
WE move transformative agendas
to strategy
and action.
WE always start
from curiosity, knowledge
and insights.
WE add constructive
ambition to challenge,
experiment and learn. In
partnerships across industry
and function.
Out loud.


In Mandarin, the character 脑 (NǍO) means brain or mind, while the character 闹 (NÀO) refers to noise and forms part of the description of something both lively and noisy.

And, finally, na0 is internet geek for an impatient NOW!

Group NAO is the combined brain power of you and me (because you’re only ever as good as the people, you surround yourself with). And at our very core is a really impatient and ambitious curiosity to see what comes next and what we can do to make it more.


NAO people are aspiring polymaths

We believe that problems are best solved collaboratively and working across sectors and industries. NAO people are creative thinkers and experienced strategists, strong analysts and focused doers, ideating developers and constructive nonconformists. We set the bar sky high and expect you do too, because you are only ever as good as the people you surround yourself with.

Signe Jungersted

CEO, Founding Partner of Group NAO

Signe leads the innovative and (impatient) forward-seeking NAO culture and approach. She’s is a constant cross-industry student of anything and all things curiously interesting. She is a focused professional, starting from insights and research, moving forward with strong strategic concepts that are sharply, playfully and noticeably communicated. She’s a sought-after international keynote speaker on strategy, trends and destination development.
Before NAO, Signe left her mark as Director of Development with Wonderful Copenhagen. She invented the concept of localhood as part of designing and developing the organization’s 2020-strategy: ”The End of Tourism – as we know it”. Signe was also responsible for concept and development of the 10XCopenhagen project – rethinking tourism in Copenhagen towards 2030. Her track record also includes the idea, concept and development of innovation projects Chinavia, TourismX and Tourism+Culture Lab.
In 2017, Signe was identified as among Denmark’s Top 100 Business talents. She also works as board member of Odense City Museums.

Contact Signe Jungersted on [email protected] / +45 23383061

Peter Rømer Hansen

CCO, Founding Partner of Group NAO

Peter leads commercial relations and new business of NAO. Peter is the strategic giraffe who raises above the everyday conundrums to envision a tomorrow that is both more and better than today.
Before NAO, Peter Rømer Hansen has advised multiple executives in transforming their organization and business to new strategic frameworks. Peter’s track record includes multiple market and destination strategies, ideation and initiation of innovation projects and organisational transition processes. He has been Executive Vice President of Strategy and Market Communication with Wonderful Copenhagen, external expert advisor to the European Commission (EASME), Head of Analysis with Strategic Forum in Danish think tank Mandag Morgen.

Contact Peter Rømer Hansen on [email protected] / +45 61613224