As COVID19 put global tourism of any and all kinds to a full stop, European Cities Marketing (ECM) – the member organisation of European city Destination Marketing and Management Organisations – needed to find new ways of engaging with members and delivering relevance in a time of crisis.
Together with Group NAO, ECM introduced the initiative A New Tomorrow with webinars, newsletters, Long Thinker articles and zoom interviews and conversation – sharing ideas and challenges across members, while also drawing upon leading global experts and their takes on what to expect next and how best to prepare for it.
European Cities Marketing
WHAT WE DID
Program and concept development, programming and moderating webinars, curating “next practice” newsletters, expert interviews, Long Thinker panels and catalogue, working outloud communication and member visibility