Tourism Landscape

Entrepreneurs and startups bring good ideas and fresh perspective to the tourism sector and industry, but often struggle to get an overview and understanding of where and through who to best approach the sector. This was the experience of the team behind TourismX – an innovation project of Wonderful Copenhagen and Danish Coastal and Nature Tourism.

Group NAO developed a map of the Danish tourism landscape to serve as a conversation guide for the project team’s meetings with startups and entrepreneurs. The mapping takes inspiration from metro / train maps and thereby intuitively guides the viewer through the landscape and where the connections and interrelations are made.


TourismX / Wonderful Copenhagen


Stakeholder and relevant activity mapping, creative design concept and development