Good Ideas Travel Far

Did you ever wish there was a shortcut to the smartest ideas for sustainable and regenerative tourism practices? Meet 101 Sustainability Ideas for Better Tourism! There’s no shortage of good ideas out there in the tourism industry; what we need is a place to find the good ones. 101 Sustainable Ideas is a global platform developed in collaboration with Göteborg & Co and the Global Destination Sustainability Movement, functioning as an inspiration hub showcasing practical ideas for better and sustainable tourism. Group NAO gathered examples for the platform from around the world that show how destinations and communities are rethinking tourism through the lens of sustainability.

Beyond an inspiration hub, the platform is also an invitation for more ideas. Visitors are encouraged to contribute study cases, explore new approaches, and connect with projects that reflect their own values. Created during a moment of global pause and reflection in 2020, the initiative became both a resource and a rallying point for those shaping a more regenerative visitor economy. It also helped reinforce Göteborg & Co’s leadership in sustainable destination development, which is locally grounded and globally connected.

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