Cases

Case

Time for DMOCracy

Redefining destinations as stewards of a more democratic visitor economy.

Time for DMOCracy

Redefining destinations as stewards of a more democratic visitor economy.

collabs-communities

love-of-people-and-places

agenda-setting

co-creative-events

community-engagement

research-and-analysis

Case

AI Opener for Destinations

Award-nominated collaborative learning programme enabling destinations to adopt AI strategically and responsibly.

AI Opener for Destinations

Award-nominated collaborative learning programme enabling destinations to adopt AI strategically and responsibly.

playful-ai

collabs-communities

change-leadership

ai-literacy

ai-strategy-policy

agenda-setting

creative-ai-

Case

Tourism Taxes by Design

Tourism taxes as a tool for resilience and regeneration of cities, not punishment for overtourism.

Tourism Taxes by Design

Tourism taxes as a tool for resilience and regeneration of cities, not punishment for overtourism.

collabs-communities

new-tomorrows

No items found.

Case

Let Pigs Fly

How 270 destination leaders confronted the impossible.

Let Pigs Fly

How 270 destination leaders confronted the impossible.

new-tomorrows

keynotes-conferences

co-creative-events

Case

KALAALLIT NUNAAT …and all that we share

A decade-defining strategy for tourism on Greenlandic terms.

KALAALLIT NUNAAT …and all that we share

A decade-defining strategy for tourism on Greenlandic terms.

big-shift-strategies

strategy-development

research-and-analysis

stakeholder-engagement

participatory-design

Case

Cross-Nordic Travel Contest

Driving innovation for sustainable tourism in the Nordics.

Cross-Nordic Travel Contest

Driving innovation for sustainable tourism in the Nordics.

new-tomorrows

future-lab

research-and-analysis

brand-concept-development

co-creative-events

agenda-setting

Case

Lead Tourism for Good

2000 voices, one vision: Banff National Park's award-winning roadmap for the visitor economy.

Lead Tourism for Good

2000 voices, one vision: Banff National Park's award-winning roadmap for the visitor economy.

big-shift-strategies

community-engagement

stakeholder-engagement

research-and-analysis

audience-attractions

future-lab

Case

Moving Destinations

A playful initiative guiding local tourism businesses to test and adopt AI, responsibly.

Moving Destinations

A playful initiative guiding local tourism businesses to test and adopt AI, responsibly.

playful-ai

change-leadership

ai-literacy

ai-strategy-policy

creative-ai-

Case

Beyond Comparison

Guiding Killarney’s evolution into a thriving, year-round destination that stays ahead.

Beyond Comparison

Guiding Killarney’s evolution into a thriving, year-round destination that stays ahead.

big-shift-strategies

research-and-analysis

trend-mapping

stakeholder-engagement

Case

Visit Greenland Brand Manual Refresh

A new era for Greenlandic storytelling anchored in nature.

Visit Greenland Brand Manual Refresh

A new era for Greenlandic storytelling anchored in nature.

love-of-people-and-places

brand-concept-development

stakeholder-engagement

co-creative-events

Case

Vestnorden Strategy 2025-2035

The North Atlantic’s new collective course toward regenerative, place-led tourism.

Vestnorden Strategy 2025-2035

The North Atlantic’s new collective course toward regenerative, place-led tourism.

big-shift-strategies

strategy-development

brand-concept-development

stakeholder-engagement

Case

Return of the Future in Val di Sole

Co-designing a regenerative tourism vision in Italy's Val di Sole.

Return of the Future in Val di Sole

Co-designing a regenerative tourism vision in Italy's Val di Sole.

No items found.

strategy-development

research-and-analysis

future-lab

placemaking-projects

community-engagement

Case

To Tax or Not to Tax

A call to rethink tourism taxation in Denmark.

To Tax or Not to Tax

A call to rethink tourism taxation in Denmark.

new-tomorrows

research-and-analysis

agenda-setting

Case

Welcoming WeGeneration

Towards regenerative tourism ecosystem: a strategy that redefines tourism's role in European cities.

Welcoming WeGeneration

Towards regenerative tourism ecosystem: a strategy that redefines tourism's role in European cities.

big-shift-strategies

strategy-development

participatory-design

Case

Power Plant for the Planet

Transforming Copenhagen’s iconic power plant into Denmark’s new hub for green innovation.

Power Plant for the Planet

Transforming Copenhagen’s iconic power plant into Denmark’s new hub for green innovation.

love-of-people-and-places

placemaking-projects

research-and-analysis

stakeholder-engagement

audience-attractions

Case

Hello Silo

Reimagining Odense’s forgotten Siloøen island as a living hub of art, sustainability, and civic life.

Hello Silo

Reimagining Odense’s forgotten Siloøen island as a living hub of art, sustainability, and civic life.

love-of-people-and-places

placemaking-projects

research-and-analysis

brand-concept-development

audience-attractions

Case

The Elephant in the Room

When leaders stop avoiding the hard stuff a.k.a. the conference rethinking urban tourism.

The Elephant in the Room

When leaders stop avoiding the hard stuff a.k.a. the conference rethinking urban tourism.

new-tomorrows

co-creative-events

keynotes-conferences

Case

Way to Market for Destination Arctic Circle

Sharpening Greenland’s Arctic offer – from local heroes to global reasons to go.

Way to Market for Destination Arctic Circle

Sharpening Greenland’s Arctic offer – from local heroes to global reasons to go.

big-shift-strategies

research-and-analysis

stakeholder-engagement

strategy-development

Case

The Re-Birth of an Alliance

From European Cities Marketing to CityDNA: how Europe’s leading urban destination network reinvented itself in an era beyond destination marketing.

The Re-Birth of an Alliance

From European Cities Marketing to CityDNA: how Europe’s leading urban destination network reinvented itself in an era beyond destination marketing.

new-tomorrows

brand-concept-development

participatory-design

stakeholder-engagement

Case

Vandskabt Skønhed

Bridging two cities for a shared future of Denmark's Lillebælt region.

Vandskabt Skønhed

Bridging two cities for a shared future of Denmark's Lillebælt region.

love-of-people-and-places

community-engagement

future-lab

placemaking-projects

Case

ARCTIC Horizon

Transforming legacy of polar exploration into an exploratorium where Arctic's past meets a small town's present.

ARCTIC Horizon

Transforming legacy of polar exploration into an exploratorium where Arctic's past meets a small town's present.

love-of-people-and-places

proof-of-concept

research-and-analysis

stakeholder-engagement

participatory-design

co-creative-events

Case

Our Pledge Towards Better Tourism

Building a movement for better tourism in Greenland.

Our Pledge Towards Better Tourism

Building a movement for better tourism in Greenland.

new-tomorrows

brand-concept-development

stakeholder-engagement

Case

Factory by Nature

Reimagining Stege's century-old sugar factory as a one-of-a-kind place for relaxation.

Factory by Nature

Reimagining Stege's century-old sugar factory as a one-of-a-kind place for relaxation.

love-of-people-and-places

trend-mapping

placemaking-projects

research-and-analysis

stakeholder-engagement

participatory-design

Case

The Case of Casemates

A path for Luxembourg’s revival of the Pétrusse Casemates.

The Case of Casemates

A path for Luxembourg’s revival of the Pétrusse Casemates.

love-of-people-and-places

research-and-analysis

Case

This Is Not a Tourism Conference

Reshaping how Europe's cities meet, learn, and lead innovative urban tourism.

This Is Not a Tourism Conference

Reshaping how Europe's cities meet, learn, and lead innovative urban tourism.

new-tomorrows

trend-mapping

co-creative-events

keynotes-conferences

Case

101 Sustainable Ideas

Practical ideas for a more sustainable tourism, collected in one place.

101 Sustainable Ideas

Practical ideas for a more sustainable tourism, collected in one place.

new-tomorrows

brand-concept-development

research-and-analysis

Case

Morsøs OPHAV

What if a visitor attraction could revive an ecosystem? Transforming a story of biodiversity crisis into one of restoration and hope.

Morsøs OPHAV

What if a visitor attraction could revive an ecosystem? Transforming a story of biodiversity crisis into one of restoration and hope.

love-of-people-and-places

research-and-analysis

stakeholder-engagement

audience-attractions

Time for DMOCracy

Time for DMOCracy

AI Opener for Destinations

AI Opener for Destinations

Tourism Taxes by Design

Tourism Taxes by Design

Let Pigs Fly

Let Pigs Fly

KALAALLIT NUNAAT …and all that we share

KALAALLIT NUNAAT …and all that we share

Cross-Nordic Travel Contest

Cross-Nordic Travel Contest

Lead Tourism for Good

Lead Tourism for Good

Moving Destinations

Moving Destinations

Beyond Comparison

Beyond Comparison

Visit Greenland Brand Manual Refresh

Visit Greenland Brand Manual Refresh

Vestnorden Strategy 2025-2035

Vestnorden Strategy 2025-2035

Return of the Future in Val di Sole

Return of the Future in Val di Sole

To Tax or Not to Tax

To Tax or Not to Tax

Welcoming WeGeneration

Welcoming WeGeneration

Power Plant for the Planet

Power Plant for the Planet

Hello Silo

Hello Silo

The Elephant in the Room

The Elephant in the Room

Way to Market for Destination Arctic Circle

Way to Market for Destination Arctic Circle

The Re-Birth of an Alliance

The Re-Birth of an Alliance

Vandskabt Skønhed

Vandskabt Skønhed

ARCTIC Horizon

ARCTIC Horizon

Our Pledge Towards Better Tourism

Our Pledge Towards Better Tourism

Factory by Nature

Factory by Nature

The Case of Casemates

The Case of Casemates

This Is Not a Tourism Conference

This Is Not a Tourism Conference

101 Sustainable Ideas

101 Sustainable Ideas

Morsøs OPHAV

Morsøs OPHAV

GROUP NAO

The answers we find are no better than the questions we ask.

The answers we find are no
better than the questions
we ask.