NATURNAT

Transforming Denmark's wetlands through tiny houses with social value.

Brand & Concept Development
Placemaking
Proof of Concept

NATURNAT

Transforming Denmark's wetlands through tiny houses with social value.

LOVE OF PEOPLE & PLACES
Brand & Concept Development
Placemaking
Proof of Concept
Tiny Houses to Make a Big Difference

NATURNAT (meaning: A Night in Nature) is the ambition to create a world-class architectural accommodation experience in the wetlands of Denmark. NATURNAT explored the potential of alternative tiny house accommodation, featuring, among others, a custom design of tiny houses Marskhuset in the unique natural heritage wetlands. Commissioned by Tøndermarsk Initiativet, Group NAO partnered with Vermland Architects to develop the pre-study of NATURNAT as a socioeconomic impact project that creates value to the local community of Tønder.

Vermland Architects carried out the landscape analysis to decode the area’s genius loci, while Group NAO executed a stakeholder and market analysis, along with concept development of socioeconomic business models to outline the project’s commercial and social potential to the local area and community. Rather than scaling visitor numbers, NATURNAT proposes a different path: world-class architecture in world-class nature, rooted in social enterprise and a deep respect for place. The concept centers on design-led, minimal-impact microhouses inspired by the region’s cultural and architectural heritage.

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What We Did
  • Group NAO conducted a comprehensive feasibility study, identifying opportunities and analysing market trends.
  • We designed prototypes and created a scalable business model for two social enterprises: a property fund and a service company offering training and employment to vulnerable groups.
  • We also prepared a socioeconomic impact analysis and developed a socioeconomic operational model in synergy with the landscape analysis and tiny house design of Vermland Architects.

Clients & Partners

By Group NAO in collaboration with

  • Vermland Architects
  • for Municipality of Tønder / Tøndermarsk Initiativet
  • supported by Realdania,
  • Nordea Fonden
  • and A.P. Møller Fonden.

(2020)