Return of the Future in Val di Sole
Co-designing a regenerative tourism vision in Italy's Val di Sole.
Return of the Future in Val di Sole
Co-designing a regenerative tourism vision in Italy's Val di Sole.
Co-designing a regenerative tourism vision in Italy's Val di Sole.
Co-designing a regenerative tourism vision in Italy's Val di Sole.
Return of the Future in Val di Sole turned the tables of traditional destination planning, inviting the entire valley community to shape a shared future rooted in sustainability and the well-being of the local community. With Group NAO as strategic advisor, this open-ended journey helped engage the whole mountain destination community to reimagine tourism as a catalyst for environmental protection, business innovation, and social development.
Focusing on community-first tourism development, Return of the Future surfaced actionable projects aligned with long-term goals in Val di Sole, from slow tourism concepts and green mobility to initiatives for youth empowerment and creative placemaking. The project became a platform for collective imagining and decision-making – engaging hundreds of locals to anchor the valley’s future in shared values.
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By Group NAO for Val di Sole in collaboration with Trentino School of Management.
(2021-2023)