Escaping AI Cluelessness

As AI becomes part of everyday work, many organisations face a crucial question: how do you build AI literacy among all employees? For amsterdam&partners, Group NAO offered a unique answer – a digital escape room designed to make AI literacy hands-on, social, and fun!

Instead of slides and frameworks, employees were invited into an AI-themed digital game environment where they together solved challenges designed to address basic and intermediate AI literacy in a fun and interactive way. The experience focused on core AI concepts and tools, responsible use, creativity and experimentation, and amsterdam&partners’ own approach to AI, all grounded in practical scenarios rather than abstract theory. The escape room was rolled out during amsterdam&partners’ Development Day 2026 but designed with flexibility in mind, the format can be reused and updated as AI tools and policies evolve, making it as useful for onboarding as for ongoing capability-building. The result shows how play can be a serious tool for organisational learning… and how AI training can become really fun!