We bring an intentionally playful approach to applied AI – creating a space for imagination and reflection.

Through programmes like AI Opener for Destinations and Moving Destin(AI)tions, we use creative methods and hands-on exploration to help destinations, businesses and organisations, individuals and teams understand and explore AI responsibly and strategically. We combine playful formats with responsible, strategic guidance: AI-powered scenario thinking, keynotes and workshops with AI-bingo and Digital Escape Room challenges that invite experimentation, spark curiosity, and build real confidence.

...And we walk the talk too – playing, testing and learning alongside our partners.

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Not as a document, but as the disciplined work of understanding the landscape you operate in – policy frameworks, market forces, societal and technological shifts, ecosystem dynamics, organisational realities, and other signals shaping what comes next.

We always customise the process with rigorous analysis, expert and stakeholder interviews, community and team engagement, ecosystem mapping, structured ideation – all to build a clear picture of where you stand and where you and your partners want to go.

From there, the real work begins: aligning around the envisioned future, defining the focused and deliberate efforts that move you in that direction. Group NAO works with companies, destinations, cities, government agencies, international associations in developing big shift strategies that shape tomorrows.

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Understanding a place and its people takes deep conversations to uncover layers of values, beliefs, interests, stories, and hopes for the future. In NAO, we help reveal and understand the needs and aspirations of people and place with imagination and sincerity.  

From interviews and community workshops to fieldwork and street interventions, conferencing, future labs, surveys, social listening, data deep dives – we deploy it all, because deep listening and understanding places is a craft we have developed over many years in some of the world’s most loved and iconic destinations.

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Group NAO builds collaborative communities with global partners – destinations, cities, organisations, businesses - who share our curiosity for the big strategic shifts and agendas shaping our future.  We design the programmes, do the research, shape the agendas, and curate the right content, voices, and topics to make the work and collaboration matter.

Whether it’s the opportunities and pitfalls of applied AI, the need for democratic and participatory dialogue in communities, the perspectives of tourism taxes, or best practices in sustainable tourism – we bring together people and organisations, facilitate exchanges, shared learnings, and move new thinking forward across borders and industries.

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We explore the futures unfolding around us - spotting trends, surfacing signals and translating them into strategic direction. Our foresight work helps organisations understand the bigger picture, challenge assumptions and set ambitious, future-shaping agendas.

Through research, policy studies, conferences and keynotes, we bring depth and direction to emerging shifts and help leaders prepare for what’s next. It’s not just about anticipating what’s coming, but about igniting the conversations we need to have today and make the choices that will define us tomorrow.

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