NAO CASES

 
Power Plant for the Planet

Copenhagen’s old power plant, Svanemølleværket will soon be taken out of service. Future owner, Copenhagen City and Port Development Company (By & Havn), plans for a new era for the iconic building and together with the Danish Museum of Science and Technology and the Danish Industry Foundation, they commissioned Group NAO to help test and qualify the vision of transforming the plant into a powerhouse for green tech innovation …

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Welcome to Turismekollektivet

In the midst of pandemic crisis, South Coast Denmark / VisitSydsjælland Møn reached out to Group NAO to support them in finalizing their new destination strategy. The strategy title and vision “Turismekollektivet” (in Danish) plays on the collective ownership and responsibility …

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101 Sustainable Ideas for Better Tourism

Working closely together with forward-thinking destination and sustainability leader Göteborg & Co,  Group NAO is proud to have played a central part in the conceptualisation, development, curation and launch of 101sustainableideas.com – a platform to explore global ideas and examples of how we can create more regenerative and sustainable tourism…

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From Mill to Creative Social Hub

Portview Trade Centre in Belfast was formerly a big linen mill, but now home to a wide range of exciting and diverse businesses in East Belfast. Under the lead of Urban Scale Interventions, Group NAO is part of the consultancy team…

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Tiny Houses to Make a Big Difference

NATURNAT (A Night in Nature) is the ambition to create a world class architectural accommodation experience in the wetlands of Denmark. NATURNAT is a pre-study on the potential of alternative tiny house accommodation…

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Taxing for Better Tourism?

What roles can tourism taxes play in rebuilding a more sustainable visitor economy? In 2020, Group NAO initiated a pioneering multi-client study mapping tourism tax policies, systems and practices in more than 30 European countries. Based on extensive research, surveying and consultations, the study presents

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Reimagining A New Tomorrow

As COVID19 put global tourism of any and all kinds to a full stop, European Cities Marketing (ECM) – the member organisation of European city Destination Marketing and Management Organisations – launched a new communication series entitled A New Tomorrow with Group NAO…

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Shopping for Luxury

In late 2019, Group NAO was assigned to review how and why specific European retail concepts appeal to Chinese luxury shoppers travelling in Europe, today and tomorrow. To answer this, our team deep-dived into extensive statistical analysis, desk research, location analysis, interviews and expert consultations…

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Building Resilience with Domestic Tourism

Domestic tourism in New Zealand has typically been the “neglected cousin of international tourism” in terms of both official policy and research. In 2019, the New Zealand Ministry of Business, Innovation and Employment funded an in-depth study…

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Tourism Landscape

Entrepreneurs and startups bring good ideas and fresh perspective to the tourism sector and industry, but often struggle to get an overview and understanding of where and through who to best approach the sector…

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